Closeup Complete Fresh Protection Toothpaste helps you enjoy comprehensive oral care with its advanced multi-vitamin formula. Its unique design provides 12X better protection than ordinary toothpastes* and up to 18 hours of protection against plaque. Closeup helps fight 12 common oral care problems, such as cavities and bad breath, making it India's No. 1 Gel Toothpaste. *Based on a scientific study vs standard fluoridated toothpaste without antigerm actives, 2021.